The number one question that I get asked on a consistent basis is “How do I get started in the online marketing world, there’s so much information out there, how do I start?”
I was looking to make a video so that I can tell people they need this and that, but I finally I found the perfect answer… and that is Dotcom Secrets by Russell Brunson.
This book will literally show you what all those digital entrepreneurs are doing and how are they crafting their strategies and the behind the scenes look on how they make profits online.
Now the best part about this book is that it’s FREE… it’s packed with so… much… value… yet, Russel wants everybody to have it. The only thing that you need to do is to cover shipping to your location which is usually under $8. Yes, eight dollars for the principles and strategies of the, arguably, the best entrepreneur of our times, Russell Brunson.
And if you’re not willing to invest $8 in yourself, then probably you’re not going to get too far in the online marketing world. That’s just the cold truth.
This book will help you see the big picture of online marketing and how you can apply it for your niche. Now, that’s the answer to the question at the beginning -> Dotcom Secrets.
My favorite thing that I learned in the book is the value ladder, which is essentially the visual representation of your offers. The higher the step of the ladder, the higher the price of the offer. On the first step of the ladder, you usually want to give something for free which might be interesting to your prospects and that will give them the initial value and will ease the process of them getting to the next step of the value ladder. After they get something for free from you (for example an eBook, a PDF, a checklist, a discount, etc. ) then it’s time to give them your front-end low ticket offer, and naturally, because they got value from the product that you gave for free, they will be more likely to go to the second step and take your offer. Then you would want to sell them your private consultation, then Done-For-You service. Every business needs to have a Value Ladder in place so that they give maximum value to their Dream Clients.
The book is divided into 5 sections:
- Ladder and Funnels
- Your Communication / Follow Up Funnels
- Funnelology Leading Your Customers To The Sale (Over and Over Again)
- Funnels and Scripts
- Clickfunnels
The “You’ve Gotta Be Crazy” Guarantee
Russell Brunson
I 100% guarantee that you’ll love this book, or I’ll return your shipping fee and let you keep the book anyway.
That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no question asked.
